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  • CREATING A NEW DRINK CATEGORY

    By admin | May 2nd, 2020 | Case Studies | 0 Comments

    The eminent wine writer Matthew Jukes had a vision: to create a sophisticated series of drinks with the same complexity as fine wine, but without any alcohol while employing extremely low calories. He engaged Sejuiced to help him develop the first two recipes of his premium, adult drinks which we made by infusing natural ingredients with organic apple cider vinegar. The result was Jukes 1 (centred around a citrus and herb theme) and Jukes 6 (fruitier, deeper and spicier with a more mellow, earthy flavour). Visit www.jukescordialities.com for further details.