Using sensory marketing techniques will give you sensational results! Sensory experiences translate to higher brand recall and deeper brand engagement.
83% of all branded communication is purely visual. As the average person absorbs some 12,000 visual messages every single day, marketeers cannot rely on sight alone to make a lasting impact*. Fortunately, there are four other under-used sensory channels which can be harnessed to make people remember your brand.
Sejuiced’s services provide an innovative and effective way to capitalise on the power of touch, sound and smell as tools for greater brand engagement. By bringing a sensory experience into your communications, we help you to increase brand loyalty by:
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Holding the attention of your target audience
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Communicating the emotional appeal of your brand
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Encouraging higher brand recall
There is a growing body of research demonstrating that multi-sensory marketing techniques can help to achieve greater brand engagement. Brand studies** have shown that:
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The senses of smell and taste are greater emotional drivers as they are connected directly to the emotional and memory part of the brain
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The sense of taste is almost three times more powerful at driving brand loyalty than vision
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As much as 75% of our emotions are triggered by aromas. Emotional connections drive purchasing behaviour
To read more about the benefits of sensory marketing, check out our blog called Sejuiced Soundbites! You can also read Sejuiced's article on Sensory Marketing in Exhibiting Magazine.
For examples of how we have helped companies to boost the effectiveness of their events through sensory marketing, please visit our client testimonials page.
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References & Resources:
* See “Branding your Business” by James Hammond, published by Kogan Page, www.brandhalo.co.uk
** See “Brand Sense” by Martin Lindstrom, published by Simon & Schuster, www.brandsense.com
"Rules of Attraction" by marketing agency George P Johnson, Exhibiting Magazine, April 2011
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