Client brief:
Volkswagen retailer Motorworld was launching a new vehicle, the Tiguan, at an evening event for invited guests held in their showroom. They wanted a hospitality feature that would create a wow factor and appeal to the many families attending.

Solution:
Sejuiced provided a branded juice bar which formed the centrepiece of the showroom. We created a themed drinks menu which mirrored the different Tiguan models - City, Sport and Escape. We worked alongside Volkswagen's design agency to produce high-impact branded bar graphics and branded cups. Providing a single contact point for our client, we also managed their event caterers. The launch surpassed expectations, with a good number of vehicles sold on the day.