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Field Marketing at Athletics Events for Original Source

Client brief:
Original Source uses natural extracts from fruits and plants in its hair and body products, providing an intense and vibrant showering experience. The brand is the official washing and bathing supplier to UK Athletics. Original Source wanted to bring its sampling campaign at athletics events to life and demonstrate the unique properties of its range.

Solution:
Sejuiced was commissioned to provide a branded juice and smoothie kiosk for Original Source’s sponsor area at athletics events in Crystal Palace, Birmingham and Gateshead. We created bespoke fresh drinks packed with diverse and intense flavours (including ginger, mint, pomegranate and vanilla) to showcase their range. We supported the promotions team by distributing product samples together with our drinks. Bright and eye-catching graphics were produced for our kiosk with the help of their marketing agency, which drew in large crowds eager to experience Original Source’s brand.

"The Sejuiced juice bar was a perfect fit with our exhibition objectives. We have been getting lots of positive feedback about your service as we have started following up with stand visitors. Thank you to the whole Sejuiced team."

- Business Development Director, Top Position

"A big thank you to the Sejuiced team for your excellent service. You went out of your way to provide us with everything we needed to make it such a successful event."

- Sponsorship and Events Assistant, The Guardian

"The excellent Sejuiced juice bar on our stand was a real point of difference, visibly improving customer flow and retention. Offering complimentary drinks ensured that sales were closed and the customer left feeling relaxed, happy and healthy. Thank you, Sejuiced."

- Marketing Manager, Ellis Brigham

"I just wanted to pen my thanks for the support Sejuiced offered AXA at the CBI event this week. I have to say it worked fantastically well and the staff interacted very professionally with delegates. I look forward to working with you again."

- Events and Marketing Manager, AXA PPP healthcare

"Thank you for all your hard work and wonderful service at our exhibition last week. We are hoping to repeat the format again next year in Manchester and if Sejuiced are happy to come along and work with us, we'd be delighted to book you. Thank you again."

- Exhibitions Co-ordinator, Finsbury Orthopaedics

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